Before I ever coached a client or created a content strategy, I was elbow-deep in buttercream.

My journey started with Georgie Porgie Cakes — a home-based bakery that bloomed out of being laid off from my corporate career. As my cake business grew, so did the questions in my inbox. “How did you get on Skip the Dishes?” “How are you selling on Instagram?” “How do you even price your cakes?”

At first, it was fellow bakers. Then it was treat makers, and other home-based business owners from all kinds of industries. People weren’t just asking me how I made cakes — they were asking how I built a business. And not just any business — a profitable one that didn’t drain the life out of me...Anymore :)

It was wild at first — some folks would pretend to be customers just to pick my brain. That’s when it hit me: what they needed didn’t exist.

That gap sparked Caked Out Coach, my first official coaching service. It was raw, real, and filled with the kind of advice most people gatekeep. Eventually, my coaching evolved beyond bakers and became COC Socials, where I now help all kinds of purpose-led women grow their business on Instagram — without the overwhelm.

I've walked in your shoes — posting without a plan, second-guessing pricing, wasting time on trends that didn’t work. And now, I get to help women skip that stress and go straight to strategy.

Whether I’m creating scroll-stopping content, managing accounts behind the scenes, or teaching women how to finally post with confidence — my mission is simple:

I’m here to help you show up smarter and realize that you need to post 1 thing 100 times not 100 different things.

Because we both know your work deserves to be seen.